The short answer
This guide answers the most common questions about average cost of term life.
20 vs 30 year term life insurance is a common choice, and both can be right. The best term lasts as long as the need it protects: the mortgage, raising children, or income until retirement.
This guide compares common term lengths and explains when two shorter policies make more sense than one long one.
Part of our complete guide: Term Life Insurance: The Complete Guide.
Quick answer
Pick the term that covers your longest important need. Longer terms cost more per year but lock in today's age. Two policies with different terms can cost less than one.
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On this page
- What affects the cost of term life insurance?
- Term life insurance quotes for married couples: how much term life parents need
- Should you buy term or whole life?
- Average cost of term insurance: what is a term life ladder?
- What sets the price for this search
- A worked example
- Is term life right for you?
- Frequently asked questions
What affects the cost of term life insurance?
- Age at purchase. The younger you are, the lower the rate for the whole term.
- Health and history. Conditions, medications and family history affect your rate class.
- Tobacco and nicotine. Usually one of the biggest price factors.
- Coverage amount. More coverage costs more, though the cost per thousand often drops at higher amounts.
- Term length. Longer terms cost more per year.
- Riders. Optional add-ons raise the premium.
- Carrier. Pricing differs between insurers for the same person.
Because insurers weigh these factors differently, comparing several carriers is the simplest way to find a fair price.
Term life insurance quotes for married couples: how much term life parents need
Children are the most common reason people buy term life. The years when they depend on you are also the years when coverage is most affordable.
A stay-at-home parent needs coverage too. If that parent were gone, the family would pay for child care and help at home. Many couples buy a policy on each parent with the same term.
Compare rates from several carriers in about two minutes. Free, no obligation.
Should you buy term or whole life?
Term is temporary and affordable. Whole life is permanent, builds cash value and costs more. Neither is better in every case. The right choice depends on how long the need lasts and how much you can comfortably pay.
If you are unsure, a convertible term policy keeps your options open. You can switch part of it to permanent coverage later without new health questions, within the policy's window.

Average cost of term insurance: what is a term life ladder?
Laddering means buying two or more term policies with different lengths instead of one large policy. For example, a 30-year policy for the mortgage and a 20-year policy for raising children.
Your total coverage is highest when your family needs it most, then steps down as debts shrink and children grow up. That can cost less over time than one big policy for the longest term.
Tip: Laddering works best when each policy has a clear job. Write down what each one is for.
What sets the price for this search
- Age: the younger you are when you apply, the lower the rate.
- Health class: from your application, records and any exam.
- Tobacco: usually the single biggest factor after age.
- Coverage amount and term length: more money and longer terms cost more.
- Riders: extras like return of premium or disability waivers add to the price.
How to get covered in 3 steps
- Check your rate. Pick your state and answer a few quick questions about the coverage you want.
- Compare carriers. A licensed agent compares term life insurance options from several insurers and explains the trade-offs.
- Apply and get covered. Many applications take one phone call. Coverage starts once the policy is issued and the first premium is paid.
A worked example
Say you're 34 with a $150,000 mortgage balance and 16 years left, $19,000 in other debts, and an income of $55,000. Here's one simple way to size coverage:
| Item | Amount |
|---|---|
| Mortgage balance | $150,000 |
| Other debts | $19,000 |
| 4 years of income | $220,000 |
| Total to consider | $389,000 |
In this example, a 20-year term would outlast the loan (it ends around age 54). Your own numbers will differ; use this as a starting point and adjust for savings, other coverage and future costs like school.
Is term life right for you?
Often a good fit
- Parents with children at home. Homeowners with a mortgage. Anyone whose income supports others. People who want a lot of coverage at a lower price.
Maybe not the right fit
- People who need coverage for life, such as for final costs or estate planning. People who want cash value they can use later. In those cases, permanent coverage may fit better.